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Your main concern when starting your business online is ensuring that you are reaching your target demographic. Without any visitors to your site, there is no way that you can hope to make any profit. Your online presence is what will determine your reach as well as convert those online visitors into purchasing customers. So how can one do this? There are two main strategies that will come into play: digital marketing and search engine optimisation.

Why your start-up needs digital marketing

It is cost effective

Most start-up companies will not have an unlimited budget when it comes to marketing. In fact, chances are you will need the most affordable means of marketing your business without putting your business at the risk of going bankrupt. Digital marketing is a cost effective method of building your audience without having to invest a lot of money into the conventional methods.

You get valuable analytics

One of the great things about digital marketing is that its effects can be measured unlike say television advertising. The different facets of digital marketing allow you to keep track of what works for your online brand, what does not, where most of your online visitors come from, when do online sales peak and much more. Applications such as Facebook Insights are a great way of garnering the feedback you are receiving online and learning what messages you post are resonating the most with your audience. Overall, digital marketing keeps you better placed at knowing how effective your marketing methods are.

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