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There are a number of reasons why social media is one of the best tools for boosting a brand’s reputation. It allows for a two-way conversation which allows company owners to engage with consumers and use their feedback to improve their services. It’s also a good thing for the audience as they have the option of voicing out their thoughts and experiences about the brand.

But before you create an account on every social networking site known to man, learn the basics on how to manage them beforehand with the following guidelines:

Know your audience on each platform

You must first figure out who your target audience is to determine the best way to attract them and go about interacting with them.

Add and follow the right people

The people you add on Facebook or follow on Twitter must have some sort of connection with your brand or the industry you’re in. You must connect with people who can be partners or customers in the future.

Engage, engage, engage

Interact with your audience properly and handle their feedbacks—both positive and negative—constructively. After all, they have the means to make or break your brand’s name.

Mind what you post

The things you post or tweet will reflect your brand to the public. Once it’s published online, everyone will be able to see it. So make sure you don’t share something that can leave a bad mark on your brand.

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