Shooz How it Works

How it works

Sole and skin are linked through a waterproof heatwelded divisible zipper. Attach the ends of the zippers and close the zip just like closing your jacket.


It’s never easy to do a product that had never been done before and when trying to explain the idea to our Italian manufacturer he thought we were mad. It took a while to come up with the first working prototype, the first ones were looking more like bananas than shoes but we knew it was just a matter of insisting and persuing our intentions.


Kickstarter has been an initial funding to get a sales track record, exposure and a first production in place. Shooz is now looking fro support to realize a direct to consumer marketing strategy which consists in creating independent retail and online stores. Shooz is all about quality, but quality doesn’t need to come with astronomical prices, it’s third party retailers that drive up prices. So to offer a quality product and a value price we won’t wholesale.

Current Status and Future Goals

We are about to start production of our Kickstarter orders and are now looking for investors to raise 500k or licensees that will help us realize our direct to consumer marketing strategy.

Shooz Logo

Get in Touch with Shooz: Website | Twitter | Facebook | Instagram | Kickstarter

Learn More About the Shooz Team: 

Shooz TEAM

Edoardo Iannuzzi, Founder (28 year-old)
Holds a degree in Industrial Design from the Politechnic of Milan. His first footwear brand (, launched in 2012 under a distinctive patent and was co-branded with Mandarina Duck Korea in 2014. He now works as a consultant in footwear design and branding to clients in the largest Asian markets.

Giacomo Puri Purini, Partner (27 year-old)
Studied Business Administration at Bocconi University in Milan and Financial Mathematics at Columbia University in NYC. In 2014 he launched his first venture, a bitcoin trading company, re-investing the profits thereof in the Shooz project.

Giorgio Felici, Partner (27 year-old)
Studied Business Administration at Bocconi University in Milan and Philosophy at King’s College in London. He works in the investment team of the World Bank Group, one of the World’s largest emerging market investors, after having started his career working as a trader in London.


  1. This is what I love about the advances in technology – the way people are using their imaginations creating products to support daily living from head to toes. Thanks for sharing this info.

  2. These actually look pretty cool! I pack way more shoes than I need to when I travel. My husband would love it if I found a way to reduce the weight on my luggage.


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