There are a number of common mistakes that digital marketers make when using social networking sites to get more exposure for their business. Instead of using social media to build relationships, marketers commit these mistakes to build up a negative online presence and repel the very connections they are reaching out to.
Surely you do not want to plummet your business to the bottom too? Discover the following 8 mistakes so you can avoid them.
1. Naked Profile
Most professional marketers would take pride in sprucing up their profile information, and yet for others who have not done up their profiles, they would be losing much credibility in the eyes of readers. No one wants to do business with someone they don’t know, so pack in as much professional experience as possible. It helps with keyword optimization so prospects can easily search for you.
Also have a nice picture of yourself so readers can recognize you for posting updates in your feed.
2. Too Much Selling Or Hype
There are documented statistics whereby active social media usage leads to an ROI increase, but the process is rather gradual and intricate. You won’t be seeing a Fortune 500 brand like Toyota or Apple publishing a promotional post or tweet every day. What these brands do is adopt a strategy to strike a balanced ratio between value-adding and promotional posts, e.g. 1 promotion for every 10 educational posts, and if they do have something to sell, they would prepare a pre-selling campaign to talk about a product or service and the problems it solves for a time period before the actual launch date. It is an effective way to warm up prospects and build anticipation.
3. Posting Ads On The Wall Of “Online Friends'” Accounts
This one is a big no-no. It really shows a lack of decorum or etiquette and a lack of respect for the personal space created on the connections’ accounts. Do you honestly think they’ll sign up for your business just because you shove it down their throat?
Social networking, like real-world business networking, is all about making friends, being helpful, and being REAL. People want to do business with people they can identify with and who they can get to know as a friend first and foremost.