According to a study conducted by the Relevancy Group, including video in email marketing campaigns increased email marketing revenue by 40%. As the internet grows, and attention spans shrink, video marketing continues to be the proven method to more effectively engage audiences.
Video in an email can increase open rates by as much as 20% and click-through rates up to 2-3 times, according to the same study. Simply put, video is more time efficient than text, and provides that instant gratification we all began to develop the day we first logged onto America Online in the 90’s. Videos are also a much more effective means to express your brand’s personality. If a picture is worth a thousand words, then a 60-second video is worth 1.8 million according to Dr. James McQuivey of Forrester Research.
One of the pioneers in this space is Florida-based Talk Fusion, which ranks as the 8th largest online video content provider in the world.
The company was founded in 2007, after founder and CEO, Bob Reina, wanted to embed a 10-second video into an email to friends, but was told by America Online that it could not be done. With the help and expertise of an IT-savvy friend, together, they perfected the art of putting videos into emails.
What I personally like most about Talk Fusion is the ease of use. Video-marketing newbies often find the whole video email process intimidating, but Talk Fusion makes it really easy by providing over 1,000 ready-to-go templates for every situation and occasion imaginable. Users also have the option to create their own customized templates once they get their bearings.
So what are you waiting for? If you’re one of the few marketers not already utilizing video in your emails, seriously go give it a try today. Video ensures your brand’s compelling content is engaging and entertaining.