Everyone is born with an area of expertise. Granted, some do not follow through with it, and claim that they were put on this earth for no apparent reason. That is far from the truth. But, why do people feel like this? Why is there that feeling of emptiness? This one statement – they don’t know what to do.
Some haven’t been guided in the direction to turn, or how to go about discovering their “specialty”. For those of you who know what your area of expertise is, maybe I can offer to you some ways to give you that extra push.
Here are eight ways that you can capitalize on in your area of expertise. Whether it’s on your job, or in your own small business, you can still get maximum effort and results. For those of you who aren’t quite sure, follow along because through these eight maximizers they may ignite a fire in you to go after the area that you know you’re an expert in.
1. Know who your audience is and who you’re targeting to.
It would do you well to be specific as to the people that you are trying to reach out to. For instance, if you are a designer in a fabric shop you don’t want to be channeling all of your time and efforts reaching out to a group of mechanics. You are burning yourself out and reaching to a point with no end.
This is also true in marketing. Using our analogy from before, you wouldn’t want to be trying to sell articles of fabric to a team of mechanics looking for a way to capitalize on their automotive efforts. So learn your audience so that you can effectively target your expertise.
2. Find out who’s your competition.
This will help you to analyze your area to better gauge your target group. There are four ways that you can do this.
Get to know them and start networking with them. When you can get acquainted with others in your area of expertise you can then get a “sneak peak” of things up close and personal rather than from afar.
See what makes them so special or different. You want to analyze the person, or people that you are in competition with. This isn’t to make an attack, but to see how your uniqueness can fit into the equation.
Remember that success leaves clues. If someone else is successful then it would do you well to see what makes them successful. If you can locate the key, or clue then you can better monetize how to reach out to the audience from your point of view.
Find blogs that they’re featured on. Blogs help people to learn a little bit more about you and what you do. Being a blogger is an effective way of reaching out to your target audience. If your competitors are being successful through their blogs then that shows that you can be a success with your blogs too.
3. Your first focus should be on exposure, not sales.
When trying to reach out to your target audience the first thing you want to do is find ways to expose yourself. This is where many people mess up, especially beginners. Granted, you do want to maximize your sales effort, but before you do that you want to expose your business or arena.
You want to reach out and show to others why you’re an expert in your field. You want others to see what you are about and why you qualify to tell them why it is you do what you do. Exposure is a necessity. This can come in many forms such as flyers, brochures, business cards, or posters just to name a few. If you can capture their hearts in exposure you will capture them in sales.