#1 – Find a need and fill it.
It seems obvious, but so many companies and individual entrepreneurs just to not follow this most obvious rule. Sometimes, however, they do manage to create a need or desire with the product itself. But most often, the customer has a need and requires your product or service to fulfill that need. There are always needs that have to be filled, and, if your company can supply that needed service or product, it will do even better!
#2 – Find a problem and solve it.
Like your customer’s needs and wants, they also have problems. If your company can solve that problem, they you will probably succeed. It’s linked very closely to their needs. For example, a customer needs more money. The problem is a lack of money. Your financial education system will fill that need and solve that problem! If a customer needs more time, the problem is a lack of time. Your time management system will fill that need.
#3 – Focus on the customer.
How many companies have fallen away from this one? And how many are starting to fall away? Very recent surveys have shown that customer service is the most important part of a business. Without a customer-focused program, the company will likely get a bad image, and lose customers, and it will likely have some financial setbacks… You get the idea. Without customers, the company can not even stay open, let alone do anything.