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Looking at Mark Zuckerberg and the late Steve Jobs as examples of high standards, it is irrefutable that great presentation skills coupled with slides designed for easy reading can make a great impact on an audience and bring a message across in a most effective and clear manner, therefore a great presentation incorporates equal parts of excellent content, smooth delivery, and a great design.

When it comes to visual design, there are always some common flaws that show up in presentation decks. Read the following 4 tips to creating better presentation slides.

Tip 1: Use consistent colours

Colour is a powerful tool to evoke emotions. The right colour can help motivate readers. Studies show that colour usage can increase interest and improve learning comprehension. While we may use two distinctive colours on the same slide, it can create a dichotomy and upset a clear interpretation on the part of viewers. In that sense, two colours in the same colour range are suggested for use. For example, for two charts appearing on the same slide, you can use one colour in different shades to present the ideas (i.e. dark green, light green). The only time you should use different colours is when you want to show how your contributions are significantly higher than other parties or highlight a significant data point to display on your charts (contrasting purposes).

Tip 2: Use visuals to enhance comprehension

Photographic images or bold, arresting visuals help the audience connect with the slide at a more emotional level. As compelling images can turn a good deck into a great deck, it can also turn a bland textual slide into one that your audience can’t help but pay attention to and remember easily.

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